SEO made easy – Increased ranking through search engine optimization
Getting your website as a top result on the searches of thousands – this is made possible by search engine optimization. How to increase your ranking and thereby gain new customers, you will learn in this article.
What is SEO?
Search Engine Optimization, or SEO, is a tool of online marketing that increases the ranking of your website through well-optimized texts. When users search for certain keywords, they are shown the pages that have the highest ranking.
Optimization increases the visibility of your website and makes more potential customers aware of you and your product. Increased ranking means that you become the first place for many people to find your product.
How to increase your ranking
Search engine optimization focuses on increasing the organic ranking of your website. This means that you will not be displayed to users as an advertisement, but will appear as the top result of the search. By increasing your visibility on Google and other search engines, more people will come to your website, but you will also increase the general awareness of your brand.
To use search engine optimization properly, you need a good understanding of your target audience. Knowing who is targeted by your product, you can apply the right keywords to then target those people with your website.
Another part of optimization involves the website itself. A user-friendly and understandably designed website makes potential customers feel comfortable and search engines rate the site higher. This includes texts that describe you and your product, using keywords that can be understood and classified by the search engine. You need to satisfy and attract both potential customers and search engines.
On-Page-SEO – the optimization of your website
On-Page SEO concerns the aspects that can be directly influenced by the website. The goal is to create a pleasant user interface. This concerns the shortest possible loading times, little advertising, aesthetic choice of colours and fonts, a logical, clean structure of the page and topic-relevant, evergreen texts, as well as other relevant content.
Before On-Page-SEO can be applied, an analysis is done, which shows technical as well as content-related problems with the current website. After that, a detailed keyword research is used to determine relevant keywords, which are then used to create the content. Finally, searches are performed to compare one’s own ranking against that of the competition.
Off-Page SEO – another optimization option
In order to then distribute your finished, optimized website, it needs off-page SEO. This refers to everything that is not directly influenced by your website. The ranking of a search engine also includes the links on other relevant pages (backlinking), which recommend your page. This is done by scattering content produced by you on the Internet, content marketing. Users who search for similar products and use these relevant pages will also be referred to you by the search engine in their next search. You equally increase your overall ranking, which means that even users who have never searched for relevant content will see your website when they do a search.
The advantage of an online marketing agency is that they can do the necessary SEO for you. They do the analysis, create content, optimize your presence on the web, and spread the content around the web so that your ranking increases as quickly as possible.
If you’re launching or relaunching your brand, a good search engine optimization partner comes in handy so your product gets the reach it deserves.