Influencer Marketing: Marketing Your Product the Right Way.

Influencers market oodles of products effectively and directly to the audiences of your commissioning clients. A post on Instagram or a well-placed sponsorship on YouTube are now part of everyday life for many people. Find out how you can take advantage of these mechanics for your product here.

What is Influencer Marketing and how does it work?

Influencer Marketing is the direct marketing of products via selected personalities on social media. These individuals have amassed a high number of followers and use their influence for promotional purposes.

Many authors and publishers use book bloggers to promote new releases. The bloggers get the book for free and receive money for a product review. Tech Youtubers, for example, get new phones that you can then show to your followers. This is how IM works for all other products on various social media.

Find the perfect influencers for your product

To find out which influencers are suitable for you and your product, there are a few criteria. First, know the age and (should your product depend on it) gender of your target audience. Be aware of which influencers are already active in your industry.

Important for good Influencer Marketing is the activity on the web (search on major search engines for the person you want to hire – is the person widely known and does he have a good reputation?) and on social media (does the person post regularly and respond to comments?). Get an idea of the person’s credibility. Does she follow relevant influencers in her own field? Is she politically active and if so, does this help or hurt your product? If the person promotes many different brands and products, this can hurt credibility. It can be helpful if you find another sponsored post and read the comments there – are they positive? Did the post get a good reach?

Basically, follower count is less important than reach and relevant contacts. Rather, choose a person with fewer followers who is known for it in their field and has many contacts who will share the particular post and whose followers will then see it as well. Ideally, find someone who has expert status on a relevant topic and can therefore credibly report on your product.

Creating content for Influencer Marketing – what to look out for?

For a suitable, targeted advertising campaign, you need not only suitable influencers, but also a suitable ad. Often, you will work with the influencers to create the post. However, during the initial contact with influencers, you already need an idea of the content you want the influencer to create for you.

Be aware of how your product adds value to the influencer and their followers and build your ad around that. The sponsorship content should be presented in a way that is relevant to your target audience.

What else you need to consider

Finding and contacting influencers can be time-consuming, but it is worth it in any case. If possible, use your personal contacts and experience to find influencers. Research extensively and ask others who have already worked with the person for testimonials.

An online marketing agency will help you find, contact and create the perfect influencer ad. A team that already has experience with Influencer Marketing can target your ideas quickly and reduce the risk of poor sponsorship.